- What are you hoping to create in Basingstoke in the future?
First and foremost, I’d love to support and build the creative and technical community more! We’ve already started that process, and as a result, we’re able to provide better support to projects within the borough and beyond, using people in the local community.
Seeing the results of Let’s Glow recently has also inspired us to create more interactive, guest-focussed experiences that allow people to explore their imaginations. We believe these sorts of projects will become more popular in years to come and we’d love to create more of them locally.
- How do you think up your ideas?
The creative process of coming up with designs or experiences is never a linear one and can often be quite messy, which also means ideas can sprout from anywhere.
We take inspiration from all over and are fortunate to have a team with diverse interests which means we get a lot of input from various experiences. That could be from other shows, events, stories, film/TV, or architecture, the list is endless; it could be anything that sparks our imaginations.
We’ll quite often take that inspiration, bundle it with our imaginations and develop concepts and designs which are sometimes awful initially, but utilising the strengths of everyone in our team we refine them to be something special.
The key to what we do is more imaginative thinking and always putting the guests or audiences at the heart of every experience.
- What message would you give to people wanting to work in your industry?
Immerse yourself in it! It’s one of the most exciting and dynamic industries out there with far more opportunities than most people realise. I think that can sometimes be a little daunting, but in my experience, most people in our industry are really supportive and encouraging.
We have an open-door policy, and I’m personally always more than happy to offer any form of guidance, advice, or where suitable work experience opportunities. Whilst we’re usually the ones hidden in the dark working behind the scenes, I believe the best opportunity to support such an exciting industry is to shine a light on what we do and encourage more people into it!
Pictured below, Steve Hough, Managing Director of Zeal