4. Make the most of local promotional opportunities
Have you heard of The Borough Basket? It’s a directory for small and independent businesses that sits within the Love Basingstoke website. If you offer a product or service directly to the public, you can join and get your business listed for free. Find out more here. The Love Basingstoke team also run campaigns around Plastic Free July, Small Business Saturday and other awareness days. To get featured drop them an email.
5. Connect with other businesses
Can you collaborate with another business? Support local and employ the services of a Basingstoke and Deane based business? Or perhaps you just want to meet others within the business community. The Basingstoke Business Expo in February is free to attend and offers great opportunities to meet other local business people and in May the B2B Growth Expo is another low cost way to help your business grow. You'll find a useful list of regular local networking events here.
6. Invest in yourself and your staff
Training and development doesn’t need to cost a lot of money and there’s a wealth of information on apprenticeships and traineeships on the North Hants Employment Skills Zone as well as information on vocational skills training and support for employers.
Some Basingstoke businesses offer free training for staff, just keep an eye on the business bulletin for upcoming opportunities. If you are interested in learning how to upskill your marketing team then we know that Frontpage Advantage is running a number of free SEO and Google Ads workshops in 2024.
7. Bring the team together
There are lots of opportunities throughout the year to do a bit of team building. Perhaps organise a company bake off or host something to raise money for charity like Brew Monday, Macmillan coffee morning or Children in Need. For some team time together away from the office, check out our team away days blog for ideas.