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Basingstoke boost: the happy, productive town

People are happier in Basingstoke and Deane, it is a fact. We focus on making this a place where people can live happily in lively neighbourhoods with lots of great things to do.

More about the Basingstoke boost

The Meldiz ©Chuck Douglas

Connected to opportunities: close to jobs, market and talent

Basingstoke and Deane is a place for scale-ups and ambitious entrepreneurs - a place for those who believe employee happiness is key to business success and for those eager to realise their fullest potential and leave a lasting impact.

More about connected opportunities

Copyright Chuck Douglas

Austen country: inspirational setting for greater wellbeing

Basingstoke and Deane is a harmonious blend of urban convenience and rural tranquility. In Basingstoke and Deane, miles of countryside will take you from screen to green, restoring a healthier balance in work and life.

More about Austen Country

Whitchurch Trail © Chuck Douglas

Exciting arts, sports and festivals

Basingstoke and Deane is a powerhouse of cultural, heritage and leisure activity. The place boasts a wealth of sports and leisure clubs catering for a wide and diverse range of activities.

More about sports, arts and festivals

Basingstoke Festival

Proactive, progressive, pro-business council partner

The council is a major local landowner and it's progressive outlook is fuelling change as it continues to invest in mixed-use town centre regeneration, new sustainable homes, innovative business parks and leisure facilities.

More about the council

Share the Basingstoke Story

Introducing a new way to talk about our place through the eyes of our people, businesses and organisations. We want you to help us tell the Basingstoke Story and be part of what makes our place special. Please feel free to share this brochure and content on the website with your networks. #InvestInHappiness #TheBasingstokeStory

The Basingstoke Story brochure