People are happier in Basingstoke and Deane, it is a fact. The latest survey results show that the resident satisfaction rate is at an impressive 93%, a figure that has remained consistently high in recent years and well above the South East’s 74% average and the national 80% average. The area also rates in the top 5% for happiness amongst local authorities in the UK.
Did you know?
Life satisfaction in Basingstoke is rated 7.6 out of 10 and feeling life is worthwhile 7.9 out of 10 — figures that are higher than the national average.
We focus on making this a place where people can live happily in lively neighbourhoods with lots of great things to do. Happy workers are 13% more productive, and in an era of fierce competition for talent, it has never been more important for businesses to invest in employee wellbeing. With affordable homes, a caring community and fulfilling career opportunities, businesses can get the Basingstoke boost — retaining and attracting a happy, productive workforce.
of the population is economically active, compared with the whole of Great Britain at 79%
GVA per hour worked is £50.90, placing Basingstoke in the top 6% in the UK