Love Basingstoke Logo

Basingstoke boost: the happy, productive town

People are happier in Basingstoke and Deane, it is a fact. The latest survey results
show that the resident satisfaction rate is at an impressive 93%, a figure that has remained
consistently high in recent years and well above the South East’s 74% average and the
national 80% average. The area also rates in the top 5% for happiness amongst local
authorities in the UK.

Did you know?

Life satisfaction in Basingstoke is rated 7.6 out of 10 and feeling life is worthwhile 7.9 out of 10 — figures that are higher than the national average.

Willows Coffee House, © Chuck Douglas

We focus on making this a place where people can live happily in lively neighbourhoods with lots of great things to do. Happy workers are 13% more productive, and in an era of fierce
competition for talent, it has never been more important for businesses to invest in employee wellbeing. With affordable homes, a caring community and fulfilling career opportunities,
businesses can get the Basingstoke boost — retaining and attracting a happy, productive workforce.