Basingstoke boost: the happy, productive town
People are happier in Basingstoke and Deane, it is a fact. The latest survey results show that the resident satisfaction rate is at an impressive 89%, a figure that has remained consistently high in recent years and well above the 75% national average.
Willows Coffee House, © Chuck Douglas
We focus on making this a place where people can live happily in lively neighbourhoods with lots of great things to do. Happy workers are 13% more productive, and in an era of fierce competition for talent, it has never been more important for businesses to invest in employee wellbeing. With affordable homes, a caring community and fulfilling career opportunities, businesses can get the Basingstoke boost — retaining and attracting a happy, productive workforce.
Updated January 2025