Property

Basingstoke and Deane is an ambitious Hampshire borough, where the focus is on the happiness and success of its communities. Perfectly located between London and the south coast ports with excellent transport links, it is the largest Hampshire town and home to an established business ecosystem with big brands including Sony, Vitacress, Fujitsu, Eli Lilly and Company, The AA and Lavazza.

This beautiful North Hampshire region is a harmonious blend of urban convenience and rural tranquillity, where 75% of the borough is made up of agricultural land or woodland and a third of that is designated Areas of Outstanding Natural Beauty. It is not only a picturesque and serene place to live but also a highly productive area where residents are happy. A clear reflection of its diverse economy, the latest economic performance figures show that the area’s Gross Value Added (GVA) has increased by 14%, significantly outpacing the national average growth of 9%.

Basingstoke’s success story is gaining momentum. Work on Manydown North, a transformational new community of 3,520 homes planned around community facilities and beautiful green spaces, is due to start in 2025. And the council is working with its partners Urban&Civic and Hampshire County Council to realise a shared ambition for inspirational development in this area of Basingstoke West.

Comprehensive estate regeneration schemes led by strategic partners include plans for significant investment by the Sovereign Hill Partnership to develop proposals for an estate renewal scheme covering some 4,500 homes in Buckskin and South Ham, and a VIVID-led scheme that will see 203 new homes at Winklebury.

Basingstoke and Deane Borough Council, as a major landowner in the area, is driving forward projects led by town centre and leisure park masterplans. US company Great Wolf Resorts has proposals for a 500-bedroom hotel, an indoor water park and conference facilities, in a £300million inward investment opportunity delivering jobs and facilities.

The area is attracting significant private investment. St Modwen Park, a prime 11.3-acre site, attracted £18.1 million to create manufacturing space for LevertonHELM, and Longstock Capital has invested £30 million to transform the Grade ll listed Mountbatten House, now renamed PLANT, into a BREEAM-rated “outstanding”, vibrant office space at Basing View with the AA already confirmed as a key tenant. Arena Business Centres has also expanded its presence by opening a second location, further demonstrating the area's appeal to investors and businesses.

The time to invest in Basingstoke is now.