There is a growing momentum to Basingstoke’s evolving success story. The council and its partners are reimagining the town centre’s vibrant future, breathing new life into existing assets and bringing new attractions to its leisure park. All this is focused on ensuring the town remains a regional draw with a growing portfolio of mixed-use regeneration, retail, residential and commercial development projects available for inward investment.
The town has seen major investment including the £280 million purchase of Festival Place, the redevelopment of The Malls Shopping Centre and a £50 million Network Rail regional operating and national training centre. Basing View has a new business-class Village Hotel and in 2021 global pharmaceutical giant Eli Lilly and Company moved to a brand new 45,000 sq ft. headquarter building in the town centre business zone.
The redevelopment of Viables Business Park made way for St. Modwen Park, a new 11.3-acre site that attracted £18.1 million investment to build 190,000 sq ft of manufacturing space for LevertonHELM. £30 million was invested by new owners Longstock Capital to breathe new life into Mountbatten House on Basing View and Arena Business Centres recently opened its second location in the area.
The council, a major landowner in the area, has announced new town centre and leisure park masterplans and negotiations are currently underway with Great Wolf Resorts on a proposed 500-bedroom hotel, an indoor water park and conference facilities.
The time to invest in Basingstoke is now.